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Westfjords Way Challenge

The Westfjords Way Challenge is Iceland’s first self-supported ultra-endurance stage cycling race. I created a brand strategy around the mission of the event: to prioritize cultural connection and to experience the region with a focus on people and place. 

Final deliverables included: Web design, marketing copy, social design, race packets, rule books, printed material for race week, posters, and more.

Learn more about the race here.

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Official Race Recap Blog Post

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